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	<title>Comments on: Adobe to Acquire Macromedia</title>
	<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/</link>
	<description>The Authority for News &#038; Opinion on the War of the Desktop Publishing Giants QuarkXPress and Adobe InDesign</description>
	<pubDate>Sun, 14 Mar 2010 18:31:15 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.11</generator>

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		<title>by: Quark VS InDesign &#187; Whose Watching the Adobe-Macromedia Merger?</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-625</link>
		<pubDate>Thu, 21 Jul 2005 21:13:20 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-625</guid>
					<description>[...] As Adobe and Macromedia await word of DOJ rulings on the impending merger and what will become of the companies' competitive products, both move forward with stockholder votes. But if applications--DreamWeaver, GoLive, FreeHand, FireWorks, or Homesite--have to sell, whose likely to buy?[...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] As Adobe and Macromedia await word of DOJ rulings on the impending merger and what will become of the companies&#8217; competitive products, both move forward with stockholder votes. But if applications&#8212;DreamWeaver, GoLive, FreeHand, FireWorks, or Homesite&#8212;have to sell, whose likely to buy?[&#8230;]
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		<title>by: Ajay</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-439</link>
		<pubDate>Sun, 01 May 2005 10:38:33 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-439</guid>
					<description>I love adobe and macromedia and sadly this move shocked and disappointed me. I didn't feel that the two companies were necessarily adversaries, but it was nice to see that two companies could produce good products that benefited the creative workflow of the consumers... especially in the (big-bad) world of Microsoft.

I find myself a little wary of this merger... in which Adobe comes out topes, but at the same time I agree with Mike that these companies still seem to have a creative 'mission' and for that the design industry can be truly gratefully. Hopefully something good will come out of it, but I think the biggest plus may not be the current improvement of stock products but a future killer app that genuinely combines the forces of print and web. Now that would be a program worth merging for. &lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>I love adobe and macromedia and sadly this move shocked and disappointed me. I didn&#8217;t feel that the two companies were necessarily adversaries, but it was nice to see that two companies could produce good products that benefited the creative workflow of the consumers&#8230; especially in the (big-bad) world of Microsoft.</p>
<p>I find myself a little wary of this merger&#8230; in which Adobe comes out topes, but at the same time I agree with Mike that these companies still seem to have a creative &#8216;mission&#8217; and for that the design industry can be truly gratefully. Hopefully something good will come out of it, but I think the biggest plus may not be the current improvement of stock products but a future killer app that genuinely combines the forces of print and web. Now that would be a program worth merging for. <!-- strikes =  -->
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		<title>by: Jeff Jungblut</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-430</link>
		<pubDate>Mon, 25 Apr 2005 03:36:34 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-430</guid>
					<description>&gt; Director — Who needs it anyway ?

AFAIK, Director and Authorware are still the standards in the computer-based training field, just as FrameMaker is in the technical writing and publishing field. FrameMaker hasn't had much attention paid to it since Frame was acquired by Adobe. I'll believe that the Adobe/MM merger is "good for consumers" when we get FrameMaker upgraded and ported to OS X.

Until then, I suspect Macromedia's products that aren't at the core of what Adobe wants (Flash and maybe Dreamweaver) will be dropped.  

Until the Next Big Thing comes along that Adobe wants, Flash &#038; Dreamweaver will be milked for all they're worth moneywise with little innovation or competition.

This is Aldus PageMaker all over again.  Where are SuperPaint and Persuasion today?&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>> Director — Who needs it anyway ?</p>
<p>AFAIK, Director and Authorware are still the standards in the computer-based training field, just as FrameMaker is in the technical writing and publishing field. FrameMaker hasn&#8217;t had much attention paid to it since Frame was acquired by Adobe. I&#8217;ll believe that the Adobe/MM merger is &#8220;good for consumers&#8221; when we get FrameMaker upgraded and ported to OS X.</p>
<p>Until then, I suspect Macromedia&#8217;s products that aren&#8217;t at the core of what Adobe wants (Flash and maybe Dreamweaver) will be dropped.  </p>
<p>Until the Next Big Thing comes along that Adobe wants, Flash &#038; Dreamweaver will be milked for all they&#8217;re worth moneywise with little innovation or competition.</p>
<p>This is Aldus PageMaker all over again.  Where are SuperPaint and Persuasion today?<!-- strikes =  -->
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		<title>by: Mike</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-428</link>
		<pubDate>Fri, 22 Apr 2005 19:36:33 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-428</guid>
					<description>OK some people will lose there jobs, thats life, its happened to me, I was a victim of a corporate shift and now I have a better job, the talent of those will not go un-noticed and they will continue to thrive in this ever growing tech business. I wish I had a resume that has macromedia or adobe on it. As for the apps we will have to see what happens, Adobe has always created high quality apps as well as macromedia. These people arent stupid they care about the consumer unlike quark. And for those who think this is a monopoly, Thats crazy! Youve got Corel, Microsoft, and tons of great open source apps like The Gimp that are free. Its easy to be negative about change but were does that get you?
Quark who?
Peace out  &lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>OK some people will lose there jobs, thats life, its happened to me, I was a victim of a corporate shift and now I have a better job, the talent of those will not go un-noticed and they will continue to thrive in this ever growing tech business. I wish I had a resume that has macromedia or adobe on it. As for the apps we will have to see what happens, Adobe has always created high quality apps as well as macromedia. These people arent stupid they care about the consumer unlike quark. And for those who think this is a monopoly, Thats crazy! Youve got Corel, Microsoft, and tons of great open source apps like The Gimp that are free. Its easy to be negative about change but were does that get you?<br />
Quark who?<br />
Peace out  <!-- strikes =  -->
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		<title>by: GV</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-419</link>
		<pubDate>Wed, 20 Apr 2005 20:16:47 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-419</guid>
					<description>In seauel to my original comment, the giant company cannot afford to have competitive products under its belt - its a predicament for Sales, Maketting, Operations, Technicians, User Interface Architects, Engineers, and not just us - Designers on what to FOCUS. This has happened with Adobe's past acquisition and I see no reason why its not gonna happen now. Kill the no.2 product from revenue perspective &#038; gain the market, Who cares about the utility value of the tools !!.

So as one site mentioned this is what may happen as Heads - Nod (no mention about a Roll) in San Jose / San Fransisco:

&gt; Freehand is discontinued. Illustrator integartion with the code would be just too much work. 
&gt; Dreamweaver reigns supreme, GoLive is Go-ne Dead. However,  integrating Dreamweaver into the Adobe Creative Suite will be tricky/uphill task.
&gt; Fireworks will slowly vaporise. Photoshop reigns, but at the stake of vector-orientation of Fireworks which just doesn't mesh with Photoshop's workflow.
&gt; Director -- Who needs it anyway ?

At the expense of Flash, we loose choices of 4 products, and a uneasy messed up workflow called Suite, without mentioning the host of Engrs/Technicians left hight and dry either at SJ or SF. 

But I guess there's hope with Quark's steady &#038; rhobust technology (splashed all across in the latest XRay magazine).   

&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>In seauel to my original comment, the giant company cannot afford to have competitive products under its belt - its a predicament for Sales, Maketting, Operations, Technicians, User Interface Architects, Engineers, and not just us - Designers on what to FOCUS. This has happened with Adobe&#8217;s past acquisition and I see no reason why its not gonna happen now. Kill the no.2 product from revenue perspective &#038; gain the market, Who cares about the utility value of the tools !!.</p>
<p>So as one site mentioned this is what may happen as Heads - Nod (no mention about a Roll) in San Jose / San Fransisco:</p>
<p>> Freehand is discontinued. Illustrator integartion with the code would be just too much work.<br />
> Dreamweaver reigns supreme, GoLive is Go-ne Dead. However,  integrating Dreamweaver into the Adobe Creative Suite will be tricky/uphill task.<br />
> Fireworks will slowly vaporise. Photoshop reigns, but at the stake of vector-orientation of Fireworks which just doesn&#8217;t mesh with Photoshop&#8217;s workflow.<br />
> Director &#8212; Who needs it anyway ?</p>
<p>At the expense of Flash, we loose choices of 4 products, and a uneasy messed up workflow called Suite, without mentioning the host of Engrs/Technicians left hight and dry either at SJ or SF. </p>
<p>But I guess there&#8217;s hope with Quark&#8217;s steady &#038; rhobust technology (splashed all across in the latest XRay magazine).   </p>
<p><!-- strikes =  -->
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		<title>by: Pariah S. Burke</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-418</link>
		<pubDate>Wed, 20 Apr 2005 06:35:38 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-418</guid>
					<description>Thanks for the comment, Brett.

I'm afraid, though, that I don't understand what you mean by:  "I google-newsed this and didn’t find one mention of InDesign in about 6 different publications. Check it out. " Do you mean there was no mention of InDesign regarding the Adobe-Macromedia merger?

I would think there would be; Macromedia doesn't make products that print.&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Brett.</p>
<p>I&#8217;m afraid, though, that I don&#8217;t understand what you mean by:  &#8220;I google-newsed this and didn’t find one mention of InDesign in about 6 different publications. Check it out. &#8221; Do you mean there was no mention of InDesign regarding the Adobe-Macromedia merger?</p>
<p>I would think there would be; Macromedia doesn&#8217;t make products that print.<!-- strikes =  -->
</p>
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		<title>by: Brett Field</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-417</link>
		<pubDate>Wed, 20 Apr 2005 00:22:39 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-417</guid>
					<description>This deal is Adobe trying to "beef up" against Microsoft and is web-centric, not print-centric. And, no matter what, Microsoft will still dominate the OS market, from which all other soft tools spring.

Adobe paid 44x earnings and 7x sales, a high ratio. The bid was also at a 25% premium, although Abode stock immediately dropped 20% or so. 

Adobe's focus will now be North as they gird for battle. Adobe won't even be looking at this (i.e. layout tool) marketspace. 

Integrating two completely different code bases is a daunting task. It will take at least 180 days to have any good degree of integration and at least three times that for the current level of integration Adobe has in the Creative Suite. 

I google-newsed this and didn't find one mention of InDesign in about 6 different publications. Check it out. 

Full disclosure: I am a Quarkian, but my comments have nothing to do with the main subject of this website. They only concern this subject.&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>This deal is Adobe trying to &#8220;beef up&#8221; against Microsoft and is web-centric, not print-centric. And, no matter what, Microsoft will still dominate the OS market, from which all other soft tools spring.</p>
<p>Adobe paid 44x earnings and 7x sales, a high ratio. The bid was also at a 25% premium, although Abode stock immediately dropped 20% or so. </p>
<p>Adobe&#8217;s focus will now be North as they gird for battle. Adobe won&#8217;t even be looking at this (i.e. layout tool) marketspace. </p>
<p>Integrating two completely different code bases is a daunting task. It will take at least 180 days to have any good degree of integration and at least three times that for the current level of integration Adobe has in the Creative Suite. </p>
<p>I google-newsed this and didn&#8217;t find one mention of InDesign in about 6 different publications. Check it out. </p>
<p>Full disclosure: I am a Quarkian, but my comments have nothing to do with the main subject of this website. They only concern this subject.<!-- strikes =  -->
</p>
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		<title>by: Pariah S. Burke</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-416</link>
		<pubDate>Tue, 19 Apr 2005 20:03:22 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-416</guid>
					<description>I'm with Mike:  The combination of the two companies' expertise and technologies will ultimately benefit consumers.

Moreover, with both Microsoft and Apple growing into larger threats against both Adobe and Macromedia, a combined Adobe-MM will able to mount a much stronger defense than either could do alone or even as a strategic alliance.

I imagine there were quite a few expletetives being shouted in both Redmond and Cupertino yesterday morning .&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m with Mike:  The combination of the two companies&#8217; expertise and technologies will ultimately benefit consumers.</p>
<p>Moreover, with both Microsoft and Apple growing into larger threats against both Adobe and Macromedia, a combined Adobe-MM will able to mount a much stronger defense than either could do alone or even as a strategic alliance.</p>
<p>I imagine there were quite a few expletetives being shouted in both Redmond and Cupertino yesterday morning .<!-- strikes =  -->
</p>
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		<title>by: Mike</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-414</link>
		<pubDate>Tue, 19 Apr 2005 17:36:48 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-414</guid>
					<description>This is a great thing, web developer and design creative suite, video and sound editing creative suite, and graphic design creative suite. More ability to create consumer and professional softeware.  &lt;!-- strikes = 2 --&gt;</description>
		<content:encoded><![CDATA[<p>This is a great thing, web developer and design creative suite, video and sound editing creative suite, and graphic design creative suite. More ability to create consumer and professional softeware.  <!-- strikes = 2 -->
</p>
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		<title>by: JStation</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-412</link>
		<pubDate>Tue, 19 Apr 2005 15:12:41 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-412</guid>
					<description>Sorry but this news has me reconsidering my recent move to Indesign.If we thought Quark was cocky - just wait for this new mega-company.Competition is good for the marketplace - not monopoly.&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>Sorry but this news has me reconsidering my recent move to Indesign.If we thought Quark was cocky - just wait for this new mega-company.Competition is good for the marketplace - not monopoly.<!-- strikes =  -->
</p>
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		<title>by: FlyingDeath</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-410</link>
		<pubDate>Tue, 19 Apr 2005 05:28:39 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-410</guid>
					<description>One more bad news for Quark&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>One more bad news for Quark<!-- strikes =  -->
</p>
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		<title>by: Pariah S. Burke</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-409</link>
		<pubDate>Mon, 18 Apr 2005 21:55:57 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-409</guid>
					<description>I'm with Ammon. I think this will turn out to be beneficial to the market place.

I'll try to get a story up with my predictions soon... In between reviewing postcard competition entries, my book,... :-)&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m with Ammon. I think this will turn out to be beneficial to the market place.</p>
<p>I&#8217;ll try to get a story up with my predictions soon&#8230; In between reviewing postcard competition entries, my book,&#8230; :-)<!-- strikes =  -->
</p>
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		<title>by: Ammon</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-408</link>
		<pubDate>Mon, 18 Apr 2005 18:46:23 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-408</guid>
					<description>I think this can be a very good  move for us as consumers. What GoLive lacked it can pick up from DreamWeaver. Hopefully this move can make some very powerful products.&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>I think this can be a very good  move for us as consumers. What GoLive lacked it can pick up from DreamWeaver. Hopefully this move can make some very powerful products.<!-- strikes =  -->
</p>
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		<title>by: GV</title>
		<link>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-407</link>
		<pubDate>Mon, 18 Apr 2005 18:33:40 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/news/2005/adobe-to-acquire-macromedia/#comment-407</guid>
					<description>And thus ends the era of innovation. With acquistion comes the hiiden motive "Take what we give, at our price, don't crib, we are a large company now!!"&lt;!-- strikes =  --&gt;</description>
		<content:encoded><![CDATA[<p>And thus ends the era of innovation. With acquistion comes the hiiden motive &#8220;Take what we give, at our price, don&#8217;t crib, we are a large company now!!&#8221;<!-- strikes =  -->
</p>
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