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	<title>Comments on: Who's Watching the Adobe-Macromedia Merger?</title>
	<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/</link>
	<description>The Authority for News &#038; Opinion on the War of the Desktop Publishing Giants QuarkXPress and Adobe InDesign</description>
	<pubDate>Sat, 17 May 2008 07:58:34 +0000</pubDate>
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		<title>by: sufferquark</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-787</link>
		<pubDate>Thu, 15 Sep 2005 14:13:45 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-787</guid>
					<description>Quark india has revoked the approx. 400 offer letter of fresh recruited by the for 2005.what are their future for stduents they are not worried.what a good orgnisation who first hire candidates nd fired at tie of joining.what will the candidate do who suffered due to quark.</description>
		<content:encoded><![CDATA[<p>Quark india has revoked the approx. 400 offer letter of fresh recruited by the for 2005.what are their future for stduents they are not worried.what a good orgnisation who first hire candidates nd fired at tie of joining.what will the candidate do who suffered due to quark.
</p>
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		<title>by: Elisabetta Bruno</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-667</link>
		<pubDate>Sun, 31 Jul 2005 14:11:59 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-667</guid>
					<description>Hi Pariah,
I posted your link in my &lt;a href="http://forums.about.com/n/pfx/forum.aspx?msg=4429.5&#38;nav=messages&#38;webtag=ab-desktoppub" rel="nofollow"&gt;About forum&lt;/a&gt; (About DTP) and somebody else also made an interesting comment. Interesting to me at least as I was wondering &lt;strong&gt;why&lt;/strong&gt; the merger was happening in the first place. As I said in the forum though, if Quark tarts buying Macromedia "unused" applications, then it could become too much of a problem to Adobe. Is Mobile Content Publishing worth the risk?</description>
		<content:encoded><![CDATA[<p>Hi Pariah,<br />
I posted your link in my <a href="http://forums.about.com/n/pfx/forum.aspx?msg=4429.5&amp;nav=messages&amp;webtag=ab-desktoppub" rel="nofollow">About forum</a> (About DTP) and somebody else also made an interesting comment. Interesting to me at least as I was wondering <strong>why</strong> the merger was happening in the first place. As I said in the forum though, if Quark tarts buying Macromedia &#8220;unused&#8221; applications, then it could become too much of a problem to Adobe. Is Mobile Content Publishing worth the risk?
</p>
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		<title>by: Pariah S. Burke</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-654</link>
		<pubDate>Thu, 28 Jul 2005 19:20:03 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-654</guid>
					<description>James Graphic Pro:

&lt;blockquote&gt;Adobe is so money hungry,. CS is a poor excuse and Full “Paid” versions lock up like an unregistered version. Remember when you at least got 30days customer service.!&lt;/blockquote&gt;

Yeah, that was today.

Those with legal copies of the software have no difficulty with "lock up".</description>
		<content:encoded><![CDATA[<p>James Graphic Pro:</p>
<blockquote><p>Adobe is so money hungry,. CS is a poor excuse and Full “Paid” versions lock up like an unregistered version. Remember when you at least got 30days customer service.!</p></blockquote>
<p>Yeah, that was today.</p>
<p>Those with legal copies of the software have no difficulty with &#8220;lock up&#8221;.
</p>
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		<title>by: Quark VS InDesign</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-652</link>
		<pubDate>Thu, 28 Jul 2005 13:31:16 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-652</guid>
					<description>&lt;strong&gt;Macromedia CEO Tells IDB Adobe Merger a Good Thing&lt;/strong&gt;

	In a recent interview with Investors Business Daily, Stephen Elop, CEO of Macromedia, expressed confident optimism about Adobe-Macromedia merger, DOJ investigation, and customer reaction.
	&#8220;
	The broad sentiment among our customers, among the po...</description>
		<content:encoded><![CDATA[<p><strong>Macromedia CEO Tells IDB Adobe Merger a Good Thing</strong></p>
<p>	In a recent interview with Investors Business Daily, Stephen Elop, CEO of Macromedia, expressed confident optimism about Adobe-Macromedia merger, DOJ investigation, and customer reaction.<br />
	&ldquo;<br />
	The broad sentiment among our customers, among the po&#8230;
</p>
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		<title>by: Pariah S. Burke</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-651</link>
		<pubDate>Thu, 28 Jul 2005 11:12:22 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-651</guid>
					<description>Hi, Peter.

&lt;blockquote cite="Peter Banks"&gt;Interested in your comment about web layout being low priorty, what products are they after other than Flash, I would think DreamWeaver is far superior to GoL with many many extentions to enhanced it’s few short comings. &lt;/blockquote&gt;

As a hand-coding web designer, I'm not fully qualified to evaluate DreamWeaver against GoLive, so I'll defer to the common wisdom that DreamWeaver is a better application in general. GoLive still has tighter integration with the other Creative Suite applications, making it a better application for use with Photoshop, Illustrator, InDesign, and Acrobat. For example, DreamWeaver has no equivolent to GoLive's Smart Objects technology.

Regardless of which application survives the merger (if not both), future versions of Web editing applications from Adobe will benefit from the combined technology of Adobe and Macromedia. Even if DreamWeaver is divested, future versions of GoLive will have DreamWeaver's strengths and be atleast as good as current versions of DreamWeaver. The inverse would be true if DreamWeaver is retained and GoLive divested.

Mobile content publishing (MCP) is the big motivator behind the merger. MCP is heating up as a media and industry; it's one that certain other giants (Microsoft most notably) are hell bent on controlling. Neither Adobe nor Macromedia really has all the pieces in place to adequately prevent Microsoft from steamrolling over MCP competitors. Combined, however, with Macromedia's content delivery technology and Flash, combined with Adobe's size, money, and the loyalty of its immense customer base, just might be able to prevent Microsoft's dominance of MCP.

I'm not one of these fanatic Microsoft-haters, but I am a pragmatist. Microsoft's business model is not focused on creating consumer choice or even answering existing market needs.  Whatever market Microsoft dominates is forced, to some degree, to do things the way Microsoft has decided is best.

Adobe, by contrast, spends millions of dollars on efforts to understand current and future market needs.  Adobe also helps create choice. To wit:  Adobe invented PostScript fonts and PDF, both of which are open specifications that are used by other companies to compete with Adobe products. Microsoft guards its patents like a junkyard dog.

Critics of the proposed Adobe-Macromedia merger often claim that competition is the only thing that drives innovation. In most cases, with most types of products and most companies, that's true. However, Adobe operates on a different philosophy. Look at Photoshop. For ten years Photoshop has been a virtual monopoly--every professional uses Photoshop for raster editing--yet Adobe has never slacked off on Photoshop innovation or effort. Adobe still invests a lot of time and money in talking to Photoshop users, learning users' workflows, understanding pain points and feature requests.

Now, if that isn't enough to convince you, consider what's really at stake.  MCP will, by all accounts, be as big a revolution as the Web was. MCP is the precursor to a revolution in broadcasting, when hypertext television will become a reality. Who ever becomes the dominant force in MCP in the next five years will likely be the one that defines much of the future of interactive broadcast media and the next major content publishing revolution. Macromedia is the only company at the moment with mature technology capable of achieving that potential, but Macromedia doesn't have the money, user base, or related technologies to be able to win against Microsoft in all out war for MCP and its future. So, rather than focus on the potential drawbacks of the merger, ask yourself who you would rather see in control of MCP and its future, Adobe or Microsoft?</description>
		<content:encoded><![CDATA[<p>Hi, Peter.</p>
<blockquote cite="Peter Banks"><p>Interested in your comment about web layout being low priorty, what products are they after other than Flash, I would think DreamWeaver is far superior to GoL with many many extentions to enhanced it’s few short comings. </p></blockquote>
<p>As a hand-coding web designer, I&#8217;m not fully qualified to evaluate DreamWeaver against GoLive, so I&#8217;ll defer to the common wisdom that DreamWeaver is a better application in general. GoLive still has tighter integration with the other Creative Suite applications, making it a better application for use with Photoshop, Illustrator, InDesign, and Acrobat. For example, DreamWeaver has no equivolent to GoLive&#8217;s Smart Objects technology.</p>
<p>Regardless of which application survives the merger (if not both), future versions of Web editing applications from Adobe will benefit from the combined technology of Adobe and Macromedia. Even if DreamWeaver is divested, future versions of GoLive will have DreamWeaver&#8217;s strengths and be atleast as good as current versions of DreamWeaver. The inverse would be true if DreamWeaver is retained and GoLive divested.</p>
<p>Mobile content publishing (MCP) is the big motivator behind the merger. MCP is heating up as a media and industry; it&#8217;s one that certain other giants (Microsoft most notably) are hell bent on controlling. Neither Adobe nor Macromedia really has all the pieces in place to adequately prevent Microsoft from steamrolling over MCP competitors. Combined, however, with Macromedia&#8217;s content delivery technology and Flash, combined with Adobe&#8217;s size, money, and the loyalty of its immense customer base, just might be able to prevent Microsoft&#8217;s dominance of MCP.</p>
<p>I&#8217;m not one of these fanatic Microsoft-haters, but I am a pragmatist. Microsoft&#8217;s business model is not focused on creating consumer choice or even answering existing market needs.  Whatever market Microsoft dominates is forced, to some degree, to do things the way Microsoft has decided is best.</p>
<p>Adobe, by contrast, spends millions of dollars on efforts to understand current and future market needs.  Adobe also helps create choice. To wit:  Adobe invented PostScript fonts and PDF, both of which are open specifications that are used by other companies to compete with Adobe products. Microsoft guards its patents like a junkyard dog.</p>
<p>Critics of the proposed Adobe-Macromedia merger often claim that competition is the only thing that drives innovation. In most cases, with most types of products and most companies, that&#8217;s true. However, Adobe operates on a different philosophy. Look at Photoshop. For ten years Photoshop has been a virtual monopoly&#8212;every professional uses Photoshop for raster editing&#8212;yet Adobe has never slacked off on Photoshop innovation or effort. Adobe still invests a lot of time and money in talking to Photoshop users, learning users&#8217; workflows, understanding pain points and feature requests.</p>
<p>Now, if that isn&#8217;t enough to convince you, consider what&#8217;s really at stake.  MCP will, by all accounts, be as big a revolution as the Web was. MCP is the precursor to a revolution in broadcasting, when hypertext television will become a reality. Who ever becomes the dominant force in MCP in the next five years will likely be the one that defines much of the future of interactive broadcast media and the next major content publishing revolution. Macromedia is the only company at the moment with mature technology capable of achieving that potential, but Macromedia doesn&#8217;t have the money, user base, or related technologies to be able to win against Microsoft in all out war for MCP and its future. So, rather than focus on the potential drawbacks of the merger, ask yourself who you would rather see in control of MCP and its future, Adobe or Microsoft?
</p>
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		<title>by: Peter Banks</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-650</link>
		<pubDate>Thu, 28 Jul 2005 07:58:34 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-650</guid>
					<description>Pity about the whole merger really. I think they both keep each other honest. At least a little bit. If DW or GoL get taken away the other will drift along and fewer incentives to continue with development at the current rate.
Interested in your comment about web layout being low priorty, what products are they after other than Flash, I would think DW is far superior to GoL with many many extentions to enhanced it's few short comings.</description>
		<content:encoded><![CDATA[<p>Pity about the whole merger really. I think they both keep each other honest. At least a little bit. If DW or GoL get taken away the other will drift along and fewer incentives to continue with development at the current rate.<br />
Interested in your comment about web layout being low priorty, what products are they after other than Flash, I would think DW is far superior to GoL with many many extentions to enhanced it&#8217;s few short comings.
</p>
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		<title>by: James Graphics Pro</title>
		<link>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-649</link>
		<pubDate>Thu, 28 Jul 2005 00:14:17 +0000</pubDate>
		<guid>http://quarkvsindesign.com/articles/a1/features/2005/who-is-watching-the-adobe-macromedia-merger/#comment-649</guid>
					<description>Adobe is so money hungry,. CS is a poor excuse and Full "Paid" versions lock up like an unregistered version. Remember when you at least got 30days customer service.!


Macromedia will soon suck  as much as Adobe.</description>
		<content:encoded><![CDATA[<p>Adobe is so money hungry,. CS is a poor excuse and Full &#8220;Paid&#8221; versions lock up like an unregistered version. Remember when you at least got 30days customer service.!</p>
<p>Macromedia will soon suck  as much as Adobe.
</p>
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