QuarkXPress 7:  Quark’s Last, Best Hope

QuarkXPress 7: Quark’s Last, Best Hope

2005
Jan
26

QuarkXPress 7: It alone determines whether the war–and Quark–ends this year. Adobe and Quark are both test-firing their massive 10-megaton DTP missiles. Both will fire in 2005. Adobe’s InDesign 4 projectile intends to kill Quark. Quark’s XPress 7 rocket is only intended to keep Quark alive long enough to keep on fighting. If XPress 7 [...]

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QuarkXPress 7: It alone determines whether the war–and Quark–ends this year.

Adobe and Quark are both test-firing their massive 10-megaton DTP missiles. Both will fire in 2005. Adobe’s InDesign 4 projectile intends to kill Quark. Quark’s XPress 7 rocket is only intended to keep Quark alive long enough to keep on fighting. If XPress 7 does not have the punch, InDesign will win, and Quark will fall to the rank of PageMaker.

With the next versions of both InDesign and QuarkXPress slated for release in the first half of this year, and defections from Quark to InDesign making headlines (here, here, and here, for example) the world over, the war between the two page layout giants is reaching critical mass. It could all be over in a few months.

If Quark 7 is not a radical departure from prior versions, if it does not meet InDesign head-on with support for mission-critical functions like full transparency, OpenType support, and old-world cum modern-again typographical control, 2005 could be the year that Quark falls.

When InDesign 4, the follow-up to InDesign CS, releases this spring, even more big name agencies will switch to it. Though Quark’s PR department is working over-time to build excitement for version 7 with NDA press and industry previews, the overall feeling across the industry is still one of trepidation. Few of those who have seen the still very much beta XPress 7 have also seen InDesign 4, now close to “gold master” or final shipping status. No one can say for sure which will better answer the changing needs of the publishing, advertising, and design markets.

QuarkXPress 7 will be the crucial pivot point. If it does what CEO Kamar Aulakh promises, Quark may live to fight another day. But, if it fails to fully match InDesign’s major features or introduce any significant feature advantage to InDesign, Quark will lose the war.

InDesign 4 will be Adobe’s best shot, an intercontinental ballistic missile to deliver the penultimate wallop on Quark’s Denver headquarters. The projectile is already in the air, speeding toward its target.

When it hits, Quark will have one shot at the ultimate retaliatory strike. The world will hold its breath for just a few more months. If XPress 7 comes late, if it does not pack in firepower equal to InDesign 4′s, Quark will lose Desktop Publishing War II.

It is all up to Quark. This summer, it could be winner take all.

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8 Responses Discussing “QuarkXPress 7: Quark’s Last, Best Hope”
  1. Was there even any content or news to this posting?

    #1
    26 Jan 2005
    11:10 PT
  2. It’s called “editorial,” Joe.

    Do we have a problem I’m not aware of? Is there a reason you show up on all my blogs to attack me? If there’s some personal issue between us, please let me know what it is.

    #2
    26 Jan 2005
    11:38 PT
  3. no i think joe has a point. Seriously re-read your post. You repeat yourself so many times. You offer no insight into the new quark or indesign.

    Heres a synopsis.

    If quark fails it falls to the way side like pagemaker. If quark succeeds then it succeeds.

    #3
    27 Jan 2005
    07:57 PT
  4. I coudn’t agree less.

    The post was fine reading that I enjoyed greatly. Personally, I’m not ready to call the war but Pariah feels differntly and explains why. By recounting the various areas in which Quark must measure up we have a point-by-point explanation of why each area matters.

    And also, the style of the post is quite in line with the general, slighly bombastic style of the blog in general.

    At least I’m having fun with it.

    #4
    28 Jan 2005
    08:57 PT
  5. I really enjoyed reading this article. I visit this site every now and then, not just to read the news, bus also to read Pariah’s opinion. @Pariah: It doesn’t matter what you say, there will always be someone who does not like what you say (or how you say it). If he/she thinks they can do better: By all means, let them start their own blog.

    On topic: I must say, back here in The Netherlands InDesign is really doing very well. All the creative people and the technicians (like me) adore InDesign and its possibilities.

    #5
    07 Feb 2005
    04:22 PT
  6. [...] In an editorial yesterday on Publish.com, Andreas Pfeiffer, founder of the The Pfeiffer Report on Emerging Trends and Technologies, echoed the opinions expressed by Quark VS InDesign.com on the significance of the upcoming QuarkXPress 7 release to the war between Quark and InDesign for market dominance. “ Quark is hard at work trying to catch up with its increasingly popular rival. [...]

    15 Jul 2005
    12:25 PT
    #6
  7. If Adobe wanted a quark killer, then it should reduce the price of their “new” program to $99.
    Maybe it would start a little price war where the customer is the wilnner

    .

    #7
    14 Nov 2005
    10:38 PT
  8. Stuart,

    “Maybe it would start a little price war where the customer is the wilnner”

    InDesign is already less expensive than QuarkXPress. InDesign CS2 US$699 retail; QuarkXPress 6.5 retail US$945.

    If you buy Adobe Creative Suite 2 Premium (incl. Photoshop, Illustrator, Acrobat Pro, GoLive, and InDesign) the gap in pricing grows even larger.

    Customers are the winners–both in terms of features and capabilities as well as price point.

    #8
    14 Nov 2005
    14:20 PT

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