Quark a no-show at HOW?

I’m writing this from the 2003 HOW Design Conference in New Orleans and I see Adobe. There’s Apple. Pantone’s around. A dozen paper vendors are here. Over there’s Hewlett-Packard. MyFonts.com is here as well. Funny, I don’t see Quark.

As a matter of fact, Quark isn’t here. One of the biggest events of the year for the creative professional—Quark’s core market—and Quark has chosen not to attend. I’ll let the reader draw his or her own conclusion.

Adobe’s here with not only a booth but a design patio, where one can play with Adobe software, including Quark’s rival, InDesign. There are also free hands-on classes in the use of Adobe products. I’m writing this before the inception of the first Adobe class, but they look like they’ll be excellent. The first one is “Photoshop 7.0: Understanding Masking”, followed by “Photoshop 7.0: Uncover the Depths of Layers.” After that is “InDesign 2.0: InDesign for Quark Users,” followed by other InDesign, Illustrator, and Acrobat 6 training.

I’ll keep you updated!